In order to get a sensoric response from a mobile game, we knew it must include the right sounds and most of all – the right haptics. The initial prototype did not include any sound or haptics. You need to find a way to make it work as a mobile game. It’s been a favorite ASMR for a while now, but the key isn’t just to recognize an innovative expression for a trend, that’s spreading like wildfire through social media and appeals to many people. Innovation and mass appeal to all types of players Soap cutting isn’t a new thing.

This case study will take you through the 4 steps to a successful chart topper: So what exactly is there in this game that makes it a hit? Soap Cutting – Satisfying ASMR, the publishing success by Firescore Interactive and CrazyLabs, went to the top of the US iOS chart on Christmas Eve. The pitch for soap cutting was refined and tailored with the help of our game designers, and after testing the initial marketable prototype Firescore Interactive provided, and getting the CPI we knew this idea deserves, it was time to step on it. When Firescore Interactive suggested soap cutting as a theme for a game, we immediately recognized the viral potential.

This idea for a game was the result of an ongoing relationship we had established with the people in the studio, during which they shared several ideas and received feedback from CrazyLabs’ Hyper Casual lab – a feedback that enabled them to keep developing their leading ideas and forego the ones that have less potential. It was beginning to look a lot like Christmas when we 1st received the pitch from Firescore Interactive (Pocket League), an Indie game development studio – but when you recognize you have a sure hit on your hands, not even time can stop you. Guest post by Rotem Eldor, Publishing Manager here at CrazyLabs. The Art of Publishing a #1 Mobile Game – Soap Cutting

Crazy labs games